E-auctions
This is an exclusive opportunity to increase your impact by adopting a strategic approach to e-auctions. The masterclass covers a proven process for e-auction strategy that will improve results.
The program will help identify and prioritize categories that are applicable for e-auctions and through a mix of lectures and interactive case discussions, the masterclass will prepare participants to accelerate adoption of e-auctions.
Module I – Introduction & Change Management
- Understanding e-auctions
- Addressing the myths…
- The value proposition – how do you know it works?
- Future of negotiations & role of e-auctions
Module II – E-Auction strategy
- E-auctions as a strategic game based on Game Theory
- Mechanism Design as foundation for e-auction strategy
- E-auction types
- 6 step best process for e-auction strategy design
- Interactive bidding exercise (Role play)
Module III – Bidder engagement
- Procedural fairness
- E-auction principles/policies
- Bidder communication
Your personal benefit from the masterclass
You will acquire an in-depth understanding of e-auctions and get access to proven templates as well as a best-practice process for e-auction strategy.
You will be better equipped for explaining the value proposition from e-auctions in stakeholder meetings and you will receive a catalogue of change management activities that provides inspiration for developing your own plan for driving adoption
The training is focused on practical case discussions in combination with lectures to ensure high interaction with participants.
A practical guide to e-auctions for procurement
The Facilitator, Jacob Gorm Larsen, has just now published his book ‘A practical guide to e-auctions for procurement’, which covers e-auctions and how to maximize impact with e-sourcing and -negotiation.
You will receive a copy of the book, when you participate in the masterclass.
Kursusleder(e)

Jacob Gorm Larsen
Founder of Moneyball CPH, a boutique consultancy that specializes in digital transformations, e-auctions, and advanced digital sourcing solutions.
Jacob has more than +17 years with Maersk, last as Head of Digital Procurement. Responsible for an award-winning program
with +10,000 e-auctions in all parts of the world across multiple industries. Jacob is alså author to the book ”A Practical Guide
to E-auctions for Procurement”. Widely recognized as the text book on e-auctions.