Market analysis is a part of the category management certification.
Analyzing the market is a substantial part of creating a category strategy, but it is often one of the more difficult parts to implement, because data and information often are non-accessible.
The purpose of the course is to make the participants fit for implementing a well-organized analysis of the external environment that can be used for designing an effective category analysis.
This course will present a number of tools and methods that are necessary for a structured market analysis containing a political, economic, social and technological analysis (PESTEL), an industry analysis (Porter’s 5 Forces) and an analysis of the network wherein the category takes place.
Procurement analysts, procurement professionals, purchasers with responsibility for category and procurement leaders with responsibility for an entire procurement area. The course is also relevant for everybody who is a part of a category and/or sourcing team (i.e., quality, logistics, R&D and manufacturing employees).
It is an advantage if the participants know about category thinking in purchasing beforehand.
The course will be based on a walk through the different tools for collecting market analysis together with a discussion of methods for collecting data and the issues connected to that.
Morten Munkgaard Møller is cand. Merc and ph.d in supply chain management.
Morten has practical experience from among other LEGO System as director for Global Procurement. His previous recruitments include different supply chain positions at Bang & Olufsen and Arla Foods amba. Today Morten is leading the Sourcing Excellence Project at Aalborg University, Center for Industrial Production (CIP) as associated professor.
November 29th 2016, Comwell Middelfart
The course is a part of 5 modules at the Category Management certification, but you can also participate without taking the other 5 modules.
The course is reserved participants in the Category Management certification. If the course is overbooked, we will make sure to find a new date for the participants only participating in one module.
For the hole Category Management certification:
Confirmation and invoice will be sent after receiving the registration. All prices are exclusive 25% VAT. The prices are including (if no other thing is stated):
During courses that last several days the accommodation is included in the price and the participants are recommended to participate during the entire course. It is considered a package and DILF cannot repay the amount equal to the accommodation if this is not used.
Accommodation, food and beverages besides the course are NOT included in the price.
In case of cancellation until 2 weeks before the course is being held, an amount of 500 DKK will be charged for administrative costs. In case of cancellation later than 2 weeks before the course is being held, the entire amount will be charged. The company is of course always welcome to send someone else instead, just let DILF know. The invoice will be coordinated according to the new participant’s membership status.
DILF reserves the rights to make changes in the program. Likewise, DILF reserves the right to deny direct competitors to the speakers and sponsors on the course.